Privacy Policy for DriveWise Marketing LLC
Last updated: November 10, 2025
DriveWise Marketing LLC (“Amber Drive”, “we”, “our”, “us”) is committed to protecting your privacy and handling your personal data with transparency and care. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services in accordance with the UK GDPR and applicable data protection laws.
By accessing our website or using our services, you agree to the practices described in this Privacy Policy.
1. Data Controller
The Data Controller responsible for processing your personal data is:
DriveWise Marketing LLC
30 N Gould St #20122
Sheridan, WY 82801
United States of America
EIN: 36-5103431
Phone: +43 664 188 9907
Email: info@amberdrive.eu
DriveWise Marketing LLC operates and markets luxury vehicle rental and related services delivered within the United Kingdom.
2. Personal Data We Collect
We collect the following categories of data:
A. Data you provide to us
- Name and surname
- Date of birth
- Email address and phone number
- Address and country of residence
- Driver’s licence, passport or ID card
- Payment details and billing information
- Rental preferences, delivery details, and booking information
- Any correspondence you send to us
B. Data collected automatically
- IP address
- Browser type and operating system
- Device identifiers
- Pages viewed and usage behaviour
- Cookies and analytics data
C. Security & verification data
Because we arrange high-value vehicle rentals, we may process:
- Fraud prevention data
- Insurance verification information
- Security screening information
D. Vehicle telematics (only when applicable)
Some vehicles may include:
- GPS location tracking
- Mileage, battery, and diagnostic data
- Geo-fence alerts
Tracking is activated strictly for theft prevention, recovery, mileage verification, or contractual compliance.
3. How We Use Your Personal Data
We process your data for the following purposes:
- Managing and confirming bookings
- Verifying identity and driving eligibility
- Coordinating vehicle delivery and collection
- Processing payments and secure payment links
- Communicating regarding bookings, support, or billing
- Fraud prevention and vehicle protection
- Compliance with legal, regulatory, and insurance requirements
- Website security and optimisation
- Personalising services and improving customer experience
We do not sell your personal data.
4. Legal Basis for Processing (UK GDPR Article 6)
We process personal data on one or more of the following lawful bases:
- Contract performance — managing bookings and rentals
- Legal obligation — identity checks, tax and insurance requirements
- Legitimate interests — fraud prevention, security, service optimisation
- Consent — marketing communications and optional services
5. International Data Transfers
As a US-registered company operating services in the UK, some personal data may be transferred outside the UK or EU/EEA.
Where applicable, we ensure appropriate safeguards, including:
- Standard Contractual Clauses (SCCs)
- Data Processing Agreements
- Adequacy mechanisms
We only work with partners that maintain strong data protection standards.
6. How We Protect Your Data
We implement industry-standard security measures, including:
- SSL encryption
- Restricted access controls
- Secure, compliant hosting environments
- Encrypted payment processing via certified providers
- Regular security reviews
No digital system is entirely risk-free, but we take all reasonable steps to protect your data.
7. Data Retention
We retain personal data only for as long as necessary for:
- Contract performance
- Legal and regulatory obligations
- Insurance and financial record-keeping (e.g. Stripe, Airwallex)
- Fraud prevention
- Dispute resolution
Data is securely deleted or anonymised once no longer required.
8. Your Rights Under UK GDPR
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request erasure where legally permitted
- Restrict processing
- Object to processing based on legitimate interests
- Data portability
- Withdraw consent at any time
- Lodge a complaint with the UK Information Commissioner’s Office (ICO)
To exercise your rights, contact: info@amberdrive.eu
9. Cookies & Analytics
Our website may use cookies and analytics tools (e.g. Google Analytics, Meta Pixel) for:
- Website functionality and security
- Traffic analysis
- Marketing performance
You may manage cookie preferences through your browser settings.
10. Marketing Communications
We only send marketing communications where explicit consent has been provided.
You may unsubscribe at any time via email or the unsubscribe link in communications.
11. Minors
Our services are not intended for individuals under 18 years of age.
We do not knowingly collect personal data from minors.
12. Sharing Your Information
We may share personal data with:
- Insurance providers
- Payment processors (e.g. Stripe, Airwallex)
- IT and hosting providers
- Vehicle delivery and logistics partners
- Fraud prevention services
- Law enforcement or authorities when legally required
All partners operate under appropriate data protection agreements.
13. Liability & Rental Responsibilities
DriveWise Marketing LLC is not responsible for:
- Traffic violations
- Tolls or fines
- Damage caused during rental
- Vehicle misuse
- Insurance excess charges
These remain the responsibility of the renter as defined in the rental agreement.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes.
The latest version will always be published on our website.
15. Contact Us
For any questions regarding this Privacy Policy, contact:
DriveWise Marketing LLC
30 N Gould St #20122
Sheridan, WY 82801
United States of America
Phone: +43 664 188 9907
Email: info@amberdrive.eu
By accessing our website or using our services, you agree to the practices described in this Privacy Policy.